Meet the first guest in our Style Story Series, Joy Adaeze! Joy has been one of our #1 fans since we first opened our boutique doors in NYC! Joy is a fashion lover, style blogger (, Personal Stylist, AND CEO of Curl SistasHair! You can see why she’s an inspiration to us- a glamorous power woman on the go! Get to know Joy Adaeze in this interview, exclusive to, and get her insider tips on looking fabulous this season!


Behind The Unicorn: How did you first discover NIQUEA.D?

Joy Adaeze: I first spotted NIQUEA.D while walking through Manhattan! I couldn’t help but walk inside and obsess over the decor! And the jewelry…!

shaun_tiangsing_niquead_hudson-10BTU: For someone who doesn’t know you, what 3 words would best describe your style?


BTU: What role do you see accessories playing this season?

JA: Accessories are my true love and they go so well with gorgeous weather. A statement necklace with a white shirt tucked into skinny jeans, an ear cuff and jumpsuit moment… Accessories are everything!!!


(Glam Rock Collection by Sorrelli Statement Necklace)


(Ice Blue Fringe Statement Necklace)

BTU: What is a must-have staple every woman should have in her closet this season? How would you wear it?

JA: Every woman should own a pair of leather or faux leather pants. They go with EVERYTHING plus they are great for that pesky in-between weather of Spring. I love to rock leather pants with a statement sweatshirt or crisp white button down shirt.

BTU: We know you were just at the MET’s “China Through The Looking Glass” exhibit recently! We spotted you wearing minimal accessories and a fabulous dress- can you tell us a little bit about it?

JA: Epic time at a private reception for the MET’s newest exhibit! I made it festive by wearing a traditional Chinese garment called a cheongsam.

BTU: So cosmopolitan! Joy, always a true pleasure- thank you so much for joining us!


Be sure to check out Joy’s blog, and subscribe to!