In our core foundations and brand expressions at NIQUEA.D, we strive to integrate old world charm with new world glamour… And what embodies this more than the always elegant Letterpress printing process?
We feature Letterpress within our “Heart”  product collections, most notably our cards and stationery, but even in packaging and other beautiful design elements.
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Letterpress is such a personal and still hand created process that dates back to the mid-15th century.  At that point in time, it was the normal printing method used for newspapers, books and the sort. Today Letterpress has evolved into the printing finish of choice for spectacular greeting cards, stationery, wedding elements, business documents, the possibilities are endless!
This labor intensive process is so intricate and time consuming, but it results in an amazing, tactile piece of work.  Everything from the inlaid colors, to the slightly de-bossed text results in a piece of creative that is both striking and memorable.
We absolutely fell in love with this short video showcasing the letterpress process, including the difficulties, the trials and errors and the beautiful results:
(source here)
We vastly appreciate the old world techniques that are still being utilized to create the modern gifts and cards we provide in our stores. It’s like having your own one-of-a-kind piece of art created by skilled craftsman… And while the content may have changed, the process is still as interesting as ever.
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Check out our letterpress greeting cards at our NIQUEA.D boutiques or do a little online browsing at NIQUEAD.com!